Coming soon · Book Profile
(title unknown)
A comprehensive, data-driven analysis of traffic crashes that argues driver behavior, not vehicle technology, is the dominant factor in traffic safety and the key to preventing hundreds of thousands of deaths.
A profile of this book is on the way.
What it’s about
Traffic Safety by Leonard Evans is a scientific deep-dive into the massive but underappreciated public health problem of traffic crashes. Using extensive data analysis from around the world, Evans debunks common myths and pinpoints the real drivers of risk, systematically breaking down the complex interplay of vehicle characteristics, environmental factors, and human elements. The book's core argument is the overwhelming dominance of driver behavior over vehicle engineering in determining safety outcomes. It delivers a powerful critique of US safety policy, particularly its focus on technological fixes like airbags, showing how this approach has led the US to fall behind other developed nations. Beyond critique, the book offers readers practical advice on reducing personal risk and presents a bold vision for a future with dramatically fewer casualties, achievable through systemic changes focused on enforcement and modifying driver behavior.
The through-line
- Who it’s for
- The reader is a concerned citizen, policymaker, safety professional, or driver who wants to understand the real causes of traffic crashes and how to effectively reduce the staggering loss of life on the roads. They are frustrated by the lack of progress and suspect that conventional wisdom about safety is incomplete or misguided.
- The problem
- Over 40,000 people die in traffic in the US each year, a number that has remained stubbornly high, and current safety policies seem ineffective at making a significant difference. The reader feels helpless and confused about the true nature of traffic risk, worried for their own safety and that of their loved ones, and frustrated by the disconnect between public discourse (blaming cars) and the reality of risky behavior they observe on the roads.
- The plan
- Understand the data: Learn to distinguish reliable fatality data from misleading injury reports.
- Deconstruct the crash: Analyze the separate roles of the driver, the vehicle, and the environment.
- Focus on behavior: Differentiate between driver performance (skill) and driver behavior (choices), and see why behavior is dominant.
- Evaluate countermeasures scientifically: Assess the real-world effectiveness of seat belts, airbags, drunk driving laws, and other interventions.
- Adopt a new perspective: Re-evaluate US safety policy in light of international comparisons and embrace a behavior-focused approach.
- The payoff
- The reader becomes empowered with a clear, data-driven understanding of traffic risk. · They become a safer driver, better able to protect their family through informed choices. · They transform into a powerful advocate for policies that actually save lives, contributing to a future with drastically fewer traffic casualties.
See our guide
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Additional reading
- Vested Outsourcing: Five Rules that Will Transform Outsourcing · Kate Vitasek
The book's chapter on outsourcing is co-authored by Vitasek and is built entirely around her 'Vested' model. It is presented as the future of outsourcing, advocating for a shift from transactional, cost-based relationships to collaborative, outcome-based partnerships that create shared value.
- World Class Warehousing and Material Handling · Edward H. Frazelle
Frazelle is cited for establishing key operational rules of thumb and metrics discussed in the book, such as the principle that warehouse productivity and safety decline exponentially once storage occupancy exceeds a critical threshold (around 86%).
- The Balanced Scorecard · Robert S. Kaplan and David P. Norton
The book recommends the Balanced Scorecard as a key framework for performance management. It explains how this model helps managers measure performance across multiple perspectives (financial, customer, internal processes, and learning/growth) to align warehouse activities with broader company strategy.
- Auditing Warehouse Performance · Kenneth B. Ackerman
Ackerman is cited for his work on performance measurement and warehouse audits. The book's recommendation to measure reliability, flexibility, cost, and asset utilization aligns with Ackerman's frameworks for evaluating warehouse effectiveness.
- On Moving · Louise DeSalvo
The author quotes this book's assertion that 'packing is a full-scale life inspection,' which perfectly captures the intimate, voyeuristic, and often merciless insight movers gain into their clients' lives.
- White Trash: The 400-Year Untold History of Class in America · Nancy Isenberg
Mentioned in a conversation with another driver, this book resonates with the author's observations on class, social mobility, and the defeated sense of fatalism he encounters among certain segments of the working poor in America.
- Fahrenheit 451 · Ray Bradbury
The author references this novel to describe his observation that books are disappearing from middle-class American homes, replaced by interactive electronics, a mission accomplished without the need for firemen.
- High Output Management · Andrew S. Grove
Written by the 'father of OKRs,' this book is cited as the leadership bible that details the management philosophy from which the OKR system originated at Intel.
- How Google Works · Eric Schmidt and Jonathan Rosenberg
Provides an insider's view on how Google uses OKRs to institutionalize its 'think big' ethos and manage its innovative culture at scale.
- Work Rules! · Laszlo Bock
Written by Google's former head of People Operations, it offers insights into how goal-setting and data-driven HR practices create a high-performance workplace.